Supply Chain Expertise and Technology Blog by TMC, a division of C.H. Robinson

Why the Retail Buying Experience Demands a TMS

connect-multichannel-wpFor me, it used to be that clothes shopping was an in-store experience; I would casually wander the aisles and browse until I found the perfect item. These days, life is filled with work, play dates, and kids’ sporting activities, leaving me little time to enjoy leisurely store visits. Online shopping from my computer or phone has become my go-to. Items can be shipped to my house or a local store for pick up. If returns are needed, I can send the product back in the mail or drop it off at the store. These touch points make it easy for me as a shopper, but make the multichannel supply chain of products, deliveries, and returns challenging for the retailer. Especially when the touch points are both global and country specific.

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- Vice President, Customer Strategy, C.H. Robinson
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